Heartfelt, a non-profit organisation, was born out of a desire to offer comfort to families who have suffered infant and child loss. Heartfelt was founded in 2010 by Melbourne photographer Gavin Blue and had its origins in an organisation called Australian Charity of Child Photographers, which operated from 2007-2009. 

Gavin knew first hand the pain of losing a child after he and his wife Kelly lost their daughter Alexandra to stillbirth in 2006. Determined to offer other bereaved parents some hope in the midst of their grief, Gavin knew that having beautiful images that they could share with friends and family would provide a measure of comfort.

Heartfelt brings together volunteer professional photographers who are dedicated to giving the gift of photographic memories to families that have suffered the devastating loss of stillbirth, or who have critically premature and ill infants in intensive care.

Heartfelt also provides services to families with babies and children who have serious and terminal illnesses.

The gifts are provided to families with care, compassion, sensitivity and free of charge.

From small beginnings with just a handful of photographers, Heartfelt has now helped thousands of families across Australia and New Zealand. In 2016 alone, more than 1500 families received a priceless box of memories from Heartfelt.


All services are provided free of charge

Heartfelt photographed 1519 sessions throughout Australia and New Zealand in 2016

Each session costs Heartfelt $65 for photographs, USB, packaging and delivery (2016 - 1516 sessions x $65 = $98,735)

Heartfelt is funded by the donations of its supporters and membership fees

Heartfelt’s photographers donate their time and skill

Heartfelt has 341 volunteer photographers throughout Australia and New Zealand

Approximately 2000 babies are stillborn in Australia each year

Heartfelt was founded in November 2010 by Gavin Blue

Heartfelt is a registered charity with DGR status

Heartfelt President Gavin Blue received the 2014 AIPP Claude McCarthy Award for outstanding service and dedication to the profession of photography

Heartfelt has looked after more than 8000 families