Charity Print Auction - Project Street 7.30

We’re thrilled to announce that Steve Scalone and Craig Wetjen co-Founders of Project Street 7.30 will be hosting our charity print auction at Lenscape 2018 - and you’re invited to take part. 

If you haven’t heard of the Project Street 7.30, it’s a unique photographic challenge where 30 photographers are set the task to shoot, edit, and print one photograph all in 7 hours, culminating in an auction of the photographs with all proceeds going to a selected charity. Project Street 7.30 has raised more than $18,000 for charity in Melbourne and Adelaide alone and due to its huge success, they plan to travel to all capital cities in Australia. 

Annually the AIPP has a charity print auction and this year we can't see a better way than to invite Steve & Craig to bring Project Street 7.30 to Lenscape. 

In changing things up a little, here are the details...

Arrive one day early, Friday 4th May, to take part in the pre-Lenscape shenanigans. 

Photographers have a few short hours to shoot, edit and submit one (1) image for print, of which 30 will be selected at random to be used in the special charity print auction held on Saturday evening.

  • PHOTOGRAPHERS - There’s no limit to the photographers that can be involved
  • COST TO BE INVOLVED - Zero. That’s right, there is NO cost to take part only the excitement of creating 1 image in a short amount of time for charity
  • PRE-REGISTRATION - Register your interest below
  • CHARITY PRINT AUCTION - The charity print auction will take place on Saturday 5th evening of Lenscape, with all proceeds going to our chosen charity Heartfelt (You must be a Lenscape delegate to attend)


Heartfelt, a non-profit organisation, was born out of a desire to offer comfort to families who have suffered infant and child loss. 

Heartfelt was founded in 2010 by Melbourne photographer Gavin Blue and had its origins in an organisation called Australian Charity of Child Photographers, which operated from 2007-2009.

Learn more about Heartfelt

Steve Scalone (Co-Founder)

Steve embarked on a professional career in a series of photographic commercial labs, his own wedding studio, and witnessed the beginnings of the digital camera revolution, embracing the change. In the years since, Steve is working with commercial photography and lecturing at both Swinburne and Melbourne Polytechnic.

Along the way being honoured with AIPP Australian Travel Photographer and the current Australian Photo Book of the Year award.

His talent on the ground for inspiring his fellow photographers and nurturing his peers through education, as well as his continuing public advocacy for the arts, have led to him being honoured with the title of an ILFORD Ambassador. 

Craig Wetjen (Co-Founder)

Craig Wetjen is a national and international award-winning photographer and author based in Melbourne Australia. He started his career photographing sports for his local newspapers in Connecticut, USA. Some career highlights are working for NASA prior to moving to Australia where in 1996 he established Melbourne’s RMIT University’s first digital imaging course.

His latest book project “Men and Their Sheds” published in 2016, documented 101 men and their relationship the shed has to his physical and mental health.

Craig is currently working on a documentary book on Dementia and another book on craftsmen and women working on lost or dying trades.