Commercial Panel



Uncertain about how to charge for a commercial assignment? Confused about the difference between copyright and image licensing and how to include them in your quote? Worse still, do you feel like you under quote? Do you need advice on quoting and the use of contracts?

If any of these concerns apply to you, then you need to attend the 'How to Charge' Commercial Panel Discussion at Lenscape 2018.

Presented by the AIPP Commercial Committee, a panel of AIPP Accredited Professional Photographers that will discuss the business of commercial photography. They will detail their challenges when working with clients in genres as diverse as aerial, architectural, corporate, event, food, portrait and fashion photography. Each panel member will present real case studies and show you how the quote was put together to win the business.

This is a 'must attend' workshop on your Lenscape schedule. 



Hi, I’m Robert. I’m an award-winning international Fashion, Portrait and Adverting photographer. The majority of my commercial work revolves around Fashion and Bridal couture campaigns, but in the last two years, I have seen a significant increase in Advertising and Fitness campaign work. Some of my clients include Arushi Couture, AcaiBerry Fashion, Mimi of New York, Flush Fitness, Lumi Collection and the University of Canberra. Together with my photography work I also love to teach, whether it be a classroom workshop or more closely on a tailored 1-on-1 basis. I very much enjoy the post production and colour grading process which gives me a foothold into video and filmmaking. Looking forward to seeing you at Lenscape 2018! 





Born in Copenhagen, Denmark, I spent the early years of my life living between Denmark and England before immigrating to Australia with my family at the age of 10.  In stark contrast to my 15 year career with the Royal Australian Navy, in 2009 I made the transition to become a full time Professional Photographer.  Based in Adelaide, SA, my portfolio has become heavily weighted towards Corporate, Commercial and Event photography with clients including Porsche Centre Adelaide, Veterans SA and Richard Hamilton – Leconfield wines.  The one thing I have always remained committed to, together with my skills as a photographer, is knowing my self-worth and encouraging others to do the same. 





I began my photographic career over 40 years ago photographing the performing arts. I while I maintained my primary career. That primary career was as a ballet dancer. At 17 I was a soloist with Northern Ballet and at 18 moved to become a Principal dancer with the Scottish Ballet. We toured all over the world which gave me the opportunity to shoot for other companies. By the time I left the UK, I'd photographed approximately 250 dance, opera and theatre companies worldwide. With work published globally, including New York Times, South China News, every UK national newspaper, and Time magazine.

During my 42 years of selling my work, I have shot all genres, including portraits, weddings and newborns. 25 years ago I moved to Australia and I now shoot mainly architectural, industrial and corporate commercial work. My first print sale was 42 years ago - 40 years later I sold a print of the same image for $1200. I love to teach and have spoken at seminars all over Australia, and the UK; recently as a guest teacher for Griffith University, QCA. Mentoring and teaching is a particular favourite of mine, being able to offer a wide range of advice, including building business foundations for photographers.



Awarded the 2017 AIPP Australian Commercial Photographer of the Year, I grew up with a camera in one hand and a sketchbook in the other. I received my Bachelor of Design at Swinburne University, Melbourne, many moons ago where I also dabbled in the darkroom before working for some of Australia’s top retail and fashion labels as a senior graphic designer, and then in production management. Inspired by the photographers I was briefing as an Art Director, my business Indigo Blue Studio was born and my transition into commercial photography became a natural process. Studying at PSC I began combining my design and branding experience with my editorial style of shooting.  Having also worked as a high-end digital retoucher at Capture to Print, my work for the past 5 years with both small business start-ups and corporate brand giants, now includes predominantly food and lifestyle photography, but also interiors, product and people. I’m a firm believer that you should ‘love what you do’ and I look forward to sharing how I combine creativity, styling and my love for a healthy, foodie lifestyle into a business, that strives for a natural aesthetic, with clients that love a visual feast.



My studio, Geoff Comfort Photography, is based in Canberra and specialises in aerial, architectural and corporate photography. I would describe most of my day to day work as 'ordinary photography done profitably'. I have a good client base that values my professionalism and pays well for a high level of service and quality images. My clients generally ask for fairly conservative images that match their approach to business.

APPA and the State Awards are my most creative outlets. Based on my success at APPA, I have been awarded my Grand Master of Photography. In 2017, I was made a Fellow of the Institute for my work in the photography industry.

I have over 25 years of AIPP and industry experience and am happy to share my experiences and knowledge. I want to ensure that newcomers to the AIPP are well informed about the business of photography and that they learn to work as industry professionals at the highest standard. Geoff Comfort APP.L G.M. Photog FAIPP